car.” This is irrelevant. If one listens to the man, 
this is not relevant.

Similarly, when he talked about the possibilities 
that may come with global extension of 
consciousness that he thought was quite a 
possibility given global communications—and 
again, I think there is a certain resonance be it with 
the Internet or with what we know has gone on—
when he did that, again his point was sometimes 
pro and sometimes con. Read closely, McLuhan is 
ambivalent, as most of his critics were. But his 
point and where his strength lies is that he kept 
pushing back that envelope of understanding,